“Chopsticks” was the answer Yang once held when questioned by a French journalist what Chinese design was in his mind. Be it from a perspective of a psychological level or a customer as answer, compared to knives and folks, chopsticks by no means are complex. In another word: minimalism. Thus, shall we jump into the conclusion that minimalism actually originated from neither in Japan nor in Bauhaus Germany, but in China?
A qualified product relies on the maturity of the national strength and cultural prosperity. It is a matter about design under a context of nation. To make a Chinese-like product is no longer difficulty; to impact the whole world with a real strong base of local industry base is. Das Auto Germany and Apple from America are two of the biggest successes. This time, designer Jamy Yang is invited to embark on his feeling sand thoughts upon the national design as well as a series of insights of the contemporary Chinese design’s tomorrow.
講者：楊明潔，著名工業設計師，YANG DESIGN及YDC創始人，在浙江大學與中國美院完成七年學業后，獲德國WK基金會全額獎學金赴德留學，獲工業設計碩士后，任職于慕尼黑西門子設計總部。囊獲了包括德國紅點獎、iF、日本G-mark、美國IDEA、亞洲最具影響力設計銀獎在內的六十多項設計大獎。其作品展出于全球各大設計展與博物館。2005年回國創辦YANG DESIGN與YDC，迄今已分別發展成為在產品創新與城市創新領域的領先策略與設計顧問機構。2014年楊明潔創辦的中國首家私人工業設計博物館在上海正式落成，其收藏的近千件工業老產品與當代優良產品展示了工業設計的歷史、現代與未來。
Jamy Yang has received master degree of industrial design from Germany with full scholarship of WK Foundation, after7-year study in Zhejiang University and China Academy of Art. He went on to design products for Siemens at their headquarters in Munich, and on returning to China, he founded YANG DESIGN and YDC in 2005. It is his fusion of craftsmanship and innovation that has made Jamy the one have achieved international recognition, winning over 60 local and international designing awards including five Red Dots, iF, G-mark, IDEA and DFA Silver. His works have been displayed in renowned designing exhibitions and museums worldwide.